Day: April 20, 2020

The 7 Most Important Advertising Laws You Must Know

Advertising law is often cited as one of the most confusing sections of the law to try interpret, this passage will attempt to break down some of the more confusing parts of these laws into simple layman terms. 

Telemarketing and Consumer Fraud and Abuse Prevention Act

The TAC act is meant to put a leash around telemarketing companies and stop any and all deceptive practices. This act was instrumental in protecting the consumer and eliminated many shady yet common practices. 

Telephone Disclosure and Dispute Resolution Act of 1992

This act requires companies to disclose possible dangers to children, and offer a transparent billing practice. This act changed telephone advertising and squeezed unsafe products out of the market. 

Fair Packaging and Labeling Act

The Fair Packaging and Labeling Act requires that all consumer commodities, apart from food and drugs, label their contents and their place of manufacturing. This does not include online services so take this example of a digital signage product from digitalframe0 this product would not require the company to list such things. 

Comprehensive Smokeless Tobacco Health Education Act of 1986

This act was perhaps one of the biggest in American advertisement history. This completely eliminated the opportunity for cigarette companies to advertise on TV and radio. The act also forced cigarette companies to place warnings on their packets, including health warning labels.  

Federal Cigarette Labeling and Advertising Act of 1966

Another important cigarette-based act was the Federal Cigarette and Advertising Act. This forced companies to report on the effectiveness of cigarette labelling, and also offer recommendations for new legislation. The Tobacco Education Act was actually based on the recommendations this act produced. 

CAN-SPAM Act

This act deals with companies that send unsolicited commercial emails. The act does not entirely ban the sending of such emails but restricts them to a strict set of guidelines. The act mainly deals with the banning of false information and aims to put a stop to deceptive subject lines. The act also offers a cash reward system for those who report deceptive practices, which eliminated immoral emails from the industry. 

Wool Products Labeling Act

This act aims to eliminate deceptive practices from the wool industry. Wool companies must now clearly label where the product was processed or manufactured. The wool company must clearly state if the wool was manufactured in the US or imported. 

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